Coating Handout

Following the acquisition of DLJ Commercial Roofing, this project was created to help introduce roof coating services to a new market while visually transitioning DLJ into the Chamberlin Roofing & Waterproofing brand.
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Coating Handout
Service
Graphic & Layout Design
Date
2022
Name
Coating Handout
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Overview

Design a Chamberlin-branded, client-facing handout that clearly explains roof coating services while providing a polished sales tool the RGV market could confidently use with existing and new clients.

Role

Designer and creative lead — responsible for layout design, visual direction, image sourcing, and overseeing print production from concept to final delivery.

Skill Stack

Branding · Graphic Design · Print Design · Visual Communication · Vendor Coordination

Creative Thinking

I designed a quadruple-fold layout to create a unique, informative experience that Chamberlin had not previously used. The multi-panel format allowed space to clearly answer key client questions — what roof coating is, why it matters, its advantages, and alternatives — while maintaining visual unity and brand consistency across every fold.

Enviornment/Constraints

Solo project with a tight turnaround due to an upcoming industry expo, requiring efficient decision-making and close coordination with a print vendor.

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Coating Handout

Results

The handout was well received internally and in the RGV market, standing out as a new and eye-catching branded asset. It helped reinforce trust in Chamberlin’s marketing capabilities while providing the newly acquired team with a professional, ready-to-use sales tool.

Coating Handout

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Work

Keep exploring — check out more projects that showcase my approach to thoughtful, impactful design.”