Culture Meeting - "The 3-Legged Stool"

Overview

Develop a new visual theme and original video content that elevated the culture meeting experience, strengthened unity across markets, and communicated Chamberlin’s core values in a professional, engaging way.

Role

Creative lead for the initiative — responsible for developing the event branding, coordinating and conducting interviews, filming and editing video content, and supporting the live presentation during the meeting.

Skill Stack

Branding · Video Production · Pre- & Post-Production · Event Creative · Visual Storytelling · Collaboration

Creative Thinking

I created a custom, Chamberlin-branded visual system centered around a modern interpretation of a three-legged stool, using bold typography and strong visual hierarchy. Each leg represented a core value, reinforced through individual interview-style videos. I developed the interview questions to ensure each video clearly communicated Safety, Quality, or Teamwork, while maintaining consistency across the series and the overall event branding.

Enviornment/Constraints

One-month timeline to plan, design, film, and edit all content. The event was delivered live across multiple markets via Microsoft Teams, requiring content that felt cohesive, inclusive, and engaging for both in-person and remote teams.

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Results

The culture meeting received overwhelmingly positive feedback and was described as the best culture meeting many employees had experienced. The branded visuals and videos helped create a stronger sense of unity across markets and elevated the overall production quality of the event.